Turning Manual Workflows into AI-Powered Operations

AvantChem is a specialty chemical distributor founded in Singapore in 2005. It serves the process and manufacturing industries across six ASEAN markets. AvantChem has built long-standing partnerships with global principals and supplies a broad range of specialty chemicals and ingredients to customers across the region.

As the business grew, the AvantChem team found more of their time going into manual work, like updating reports and keeping the company website up to date.

AvantChem wanted to explore how Generative AI could help them:

• Reduce manual, repetitive workflows across departments
• Keep the company website updated quickly and easily
• Move from static sales reports to real-time sales visibility
• Strengthen how the sales team prepares, pitches and follows up with customers
• Plan treasury and cashflow with faster, clearer forecasting

Hustle delivered a customised Generative AI with Claude programme. It was mapped directly to AvantChem's operational challenges.

The hands-on programme covered:

• Using Claude to map, simplify and automate manual workflows
• Drafting, refreshing and managing website content with AI
• Building live sales dashboards and trackers using natural language
• Using Claude as a sales coach for product knowledge, pitch preparation and customer follow-ups
• Building cashflow forecasts and treasury planning models from existing business data
• Connecting workflows and business data through MCP

Every module was built around AvantChem's day-to-day work, so participants practised on the same scenarios they handle each week.