( Diploma · 10 Modules · 3 Terms · 1 Final Film Project )
Learn to plan, shoot, edit, generate and produce professional digital content by combining traditional production craft with AI-powered creative workflows. This diploma is designed for aspiring content creators, visual storytellers and creatives who want to build future-ready skills across media production, digital storytelling, branding and generative AI content creation.
AI is changing how content is imagined, produced and delivered. But it is not replacing creativity. It is raising the standard for what modern creators are expected to do.
Brands today need more content, across more platforms, in more formats, and at a much faster pace. The creators who stand out will not be the ones who only know how to use a camera or an editing tool. They will be the ones who can combine storytelling, production, branding, AI tools and creative judgement into one complete workflow.
( Who It's For )
This diploma is designed for learners at a turning point — people who want to build real creative skills, not just tick a certification box.
You want to turn your interest in video, photography, storytelling or social media into a real creative skillset. This diploma gives you the foundations to create more confidently, produce more professionally and build a portfolio that shows what you can do.
You want to create stronger campaign content, not just brief agencies or rely on generic templates. This diploma helps you understand how to plan, produce and optimise visual content using both traditional production methods and AI-powered creative tools.
You want to offer more valuable creative services to clients. Learn how to develop concepts, create visuals, produce videos, manage client briefs and use AI workflows to deliver content faster and more professionally.
You want to create better content for your own brand without depending fully on external vendors. This diploma helps you understand visual storytelling, content planning, AI tools and campaign production so you can communicate your brand more effectively.
You already understand parts of the production process, but want to upgrade your workflow for the AI era. Learn how to integrate generative AI into concept development, visual production, editing, branding, sound and campaign delivery.
You are exploring a move into content, media, marketing or creative production. This diploma gives you a structured starting point, practical assignments and a final portfolio project to help you build confidence and direction.
( The Curriculum )
By the end of the programme, learners will not only understand how to use AI tools. They will understand how to apply them within a real creative production process.
Most content courses teach one skill at a time. This diploma is designed as a full creative journey — from storytelling and visual production to AI concept development, branding workflows, sound design, client management and a final AI-assisted short film. Across three terms, learners build the skills needed to think, create, produce, manage and present content in a modern AI-enabled creative environment.
( Your Capstone )
Your Final Major Project is an original AI-assisted short film of at least 5 minutes, developed and produced across the diploma journey. This is where everything comes together: storytelling, visual production, AI workflows, sound direction, branding, audience research and campaign strategy.
By the time you graduate, you will have more than a certificate. You will have a body of creative work that you can show to employers, clients, collaborators or use as the foundation for your own creative portfolio.
Original AI-assisted short film
Visual campaign assets
Sound and music direction
AI-generated storyboards and mood boards
Production plan and audience brief
Campaign launch concept
Final showcase presentation deck
A portfolio-ready creative project
( After the Diploma )
This diploma prepares learners for both traditional creative roles and emerging AI-enabled career pathways. Graduates can pursue opportunities across content production, visual storytelling, digital marketing, media production, branding and AI creative workflows. As companies produce more content at higher speed, the ability to combine creative production with AI fluency is becoming increasingly valuable.
Produce platform-ready content using AI tools for ideation, scripting, visuals, video, captions and repurposing. Typical roles: AI Content Creator, AI Content Specialist, Marketing Content Executive — creating, managing and scaling AI-assisted content across formats.
Plan, shoot and produce multimedia assets across video, image, audio and digital platforms. Typical roles: AI Video Producer, Digital Media Producer, AI Visual Storyteller — combining filming and editing craft with AI-generated visuals and AI-assisted production workflows.
Develop brand campaigns, coordinate creative assets and execute integrated digital campaigns. Typical roles: Brand & Campaign Manager, Digital Marketing Executive, AI Marketing Creative Manager — leading creative testing and content workflows for marketing teams.
Manage content creation from idea development to production, editing and delivery — bridging the creative and the commercial side. Typical roles: Creative & Content Producer, account-side production leads who own client briefs and campaign delivery end-to-end.
Lead AI-enabled production from concept to launch. Use generative tools across visuals, video, sound, branding and campaign workflows. Typical roles: AI Video Producer, AI Content Creator, AI Visual Storyteller, AI Creative Specialist — the new generation of creative production roles built around AI fluency.
Offer creative services to clients as a freelancer, or build your own brand. Develop concepts, create visuals, produce videos, manage client briefs and use AI workflows to deliver content faster and more professionally — solo or as a small studio.
The diploma is designed around practical skills that translate directly into creative and commercial work — not just theory. By the end of the programme, learners will be able to plan, create, produce and present digital content using both traditional media production techniques and modern AI workflows.
Editing and post-production workflows
Sound and music production with AI
Project and campaign management
Video planning, shooting and direction
Creative thinking and visual storytelling
AI image and video generation
Prompting for creative production
Portfolio development and presentation
AI-assisted branding and campaign creation
Photography and visual direction
Client brief interpretation and delivery
Freelance and commercial creative practice
Pay less with government subsidies
1. Registration Type
2. Select Your Status
Corporate / Group Training
Training 3 or more employees? Send us your details and our team will prepare a tailored group quote with available subsidies.
Upon successful completion of the Diploma in Generative AI for Content Production, learners will receive a Hustle certification recognising their completion of the programme and final project. This certificate reflects practical training across storytelling, visual production, AI-assisted creative workflows, branding, sound, client management and final portfolio development.
This diploma is designed for learners at the start of their creative journey, as well as those who want to shift into content, media, marketing or AI-enabled creative work. You do not need prior professional production experience to enrol. What matters most is your interest in creating, your willingness to practise and your readiness to complete hands-on project work.
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Is the course fee SkillsFuture claimable?
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Yes. The programme is eligible for SkillsFuture funding support, subject to individual eligibility. Learners may also be able to use SkillsFuture Credit, PSEA or UTAP to offset remaining course fees.
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Who is this diploma suitable for?
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This diploma is suitable for aspiring content creators, marketers, freelancers, small business owners, videographers, editors and career switchers who want to build practical creative skills for the AI era.
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Do I need prior knowledge of AI?
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No prior AI experience is required. The programme is designed to build your understanding step by step, from creative foundations to AI-assisted production workflows.
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Do I need videography or editing experience?
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No professional production experience is required. Learners will be guided through the fundamentals of storytelling, photography, videography, editing and visual production before moving into AI-enabled workflows.
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What will I learn in this diploma?
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You will learn storytelling, visual production, creative workflow, AI concept development, branding, AI sound and music production, client management and final project development. The programme ends with an original AI-assisted short film.
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What will I graduate with?
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You will graduate with a Hustle certificate and a portfolio-ready final project, including an AI-assisted short film and supporting creative assets such as mood boards, storyboards, campaign visuals and a final presentation.
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Is this diploma more creative or technical?
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It is a creative production diploma with AI-enabled workflows. You will not be trained as an AI engineer. Instead, you will learn how to use AI tools as part of the modern creative process.
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Can my company sponsor me for this programme?
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Yes. Companies may sponsor employees for the programme. If you are enrolling under company sponsorship, our course advisor can assist with the registration and funding process.
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What kind of career roles can this diploma support?
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The diploma can support pathways in content creation, video production, digital media, branding, marketing, AI content production and freelance creative work.
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How is this different from a short AI course?
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A short AI course usually teaches specific tools or basic prompting. This diploma is a structured programme that combines creative foundations, visual production, AI workflows, client management and a final portfolio project.
Combine traditional shooting and editing skills with advanced generative workflows.
Graduate with an original AI-assisted short film ready to pitch to clients and agencies.
Skip outdated media theories. Master the exact high-volume content stack brands hire for today.
Speak to our course advisor to learn more about the diploma, upcoming intakes, funding options and whether this programme is right for your goals. There is no commitment — just a conversation to help you understand if this diploma fits your creative and career direction.
