Elevating Jewellery Content Through Videography Training

On Cheong Jewellery is an established heritage jeweller in Singapore, offering fine jewellery, natural jadeite and bespoke designs crafted for customers across generations.

On Cheong Jewellery aimed to equip its employees with practical videography and editing skills to support the company's social media content creation.

The corporate training programme was designed to help employees:

• Develop essential videography skills for short-form content
• Capture jewellery and products effectively on video
• Learn practical video editing tools and techniques
• Create engaging videos suitable for the company's social media platforms

Hustle designed and delivered a customised corporate videography programme tailored to On Cheong Jewellery's content needs.

Through hands-on training, employees learnt:

• Videography fundamentals including framing, composition, lighting and camera movement
• Techniques for filming jewellery and product-focused content
• Planning and shooting short-form social media videos
• Using video editing tools to edit and enhance their footage
• Adding text, music, transitions and other elements for social media content

Practical activities were incorporated throughout the programme so employees could apply the techniques directly to content relevant to the company.