Upskilling Editorial Teams for Social-First Content

Singapore Press Holdings is a leading media organisation in Singapore, delivering news and content across print and digital platforms to a wide national audience.

Singapore Press Holdings aimed to equip its editorial and content teams with the skills needed to create engaging, social-first video content.

With the growing importance of short-form video platforms like TikTok, Instagram Reels and YouTube shorts, the goal was to:

• Adapt traditional editorial workflows to short-form content
• Improve in-house content production capabilities
• Enable faster, more relevant storytelling for digital audiences

The team at Hustle designed and delivered a customised, hands-on training programme tailored for SPH's editorial team.

The workshop focused on practical, real-world application, including:

• Mobile videography techniques (framing, lighting, movement)
• Short-form storytelling for platforms like TikTok and Instagram
• Editing workflows using tools such as CapCut
• Content planning and optimisation for social media

Participants worked on actual content during the session, ensuring immediate application of skills.