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About the client

United Overseas Bank is one of Asia's leading banks, with a strong regional presence and a continued focus on innovation, communication, and digital engagement.

As content consumption increasingly shifts towards short-form and visual formats, teams within the organisation sought to strengthen their ability to create engaging video content in a fast and accessible manner.

The Objective

United Overseas Bank aimed to equip participants with practical mobile content creation skills that could be applied across internal communications, digital engagement, and day-to-day storytelling needs.

With the growing importance of video-first communication, the workshop was designed to help participants:

Understand the fundamentals of mobile videography
Create more engaging and professional-looking video content
Learn basic editing workflows for short-form videos
Gain confidence in producing content independently using accessible tools

The goal was to simplify the video creation process and empower participants to create compelling content using only their mobile devices.

The Solution

The team at Hustle delivered a highly practical, hands-on workshop focused on mobile videography and beginner-friendly video editing workflows.

The session guided participants through the full content creation process — from filming fundamentals to editing and final showcase.

Key training areas included:

Mobile Videography Fundamentals — Understanding mobile camera settings, framing, composition, and lighting techniques to improve video quality
Practical Filming Exercises — Participants filmed short clips during the workshop to immediately apply what they learned in a real-world setting
Advanced Shooting Techniques & Accessories — Exploring stabilisation techniques and the use of accessories such as microphones and gimbals to enhance production quality
Introduction to Video Editing with CapCut — Using CapCut to learn basic editing workflows, sound design, transitions, and effects for short-form content creation
Final Showcase & Feedback Session — Participants edited and presented their completed videos, followed by discussion and feedback sessions to reinforce learning outcomes

The workshop emphasised accessibility and practicality, ensuring participants could confidently continue creating content beyond the session itself.

The Results

Following the workshop, participants gained a stronger understanding of how to plan, shoot, and edit short-form video content using mobile devices.

Key outcomes included:

Improved confidence in filming and editing videos independently
Better understanding of visual storytelling principles and composition techniques
Greater familiarity with mobile-friendly editing workflows
Faster and more agile content creation using accessible tools and equipment

By combining hands-on exercises with practical demonstrations, the workshop helped participants develop foundational content creation skills that could be immediately applied in their professional environments.

The session also encouraged a more creative and experimentation-driven approach towards video communication and digital storytelling.