Course background

Course

Media & Marketing

LEICA VISUAL STORYTELLING

Shoot, edit & publish compelling social media content, guided by Leica's iconic visual storytelling philosophy.

About the

Course

A great photograph isn't just a good-looking image. It's a moment, a feeling, a story, captured in a single frame.

Leica has built its legacy on exactly that. For over a century, the brand has been the camera of choice for the world's most celebrated photographers, not because of what it looks like, but because of how it makes you see. And in this exclusive 3-day workshop, Hustle and Leica bring that philosophy directly to you.

This is more than a photography course. It's an immersive, end-to-end visual content creation experience, from learning how to see and capture with intention, to shooting on location at the iconic Leica Galerie Singapore, to editing and publishing your own finished social media content. You'll cover photography, videography, editing, captioning, and content strategy, all through the lens of Leica's distinctive visual storytelling approach.

By the time you leave, you won't just take better photos. You'll know exactly why they work.

Some of the topics covered in this workshop include:

  • Photography fundamentals: composition, framing, camera angles, and situational awareness
  • Manual camera settings including ISO, aperture, and shutter speed using professional Leica equipment
  • Understanding and capturing emotion-driven, story-led visuals for social media
  • Videography techniques: shot sequencing, camera movement, and framing for vertical platforms
  • Photo and video editing: colour grading, exposure adjustments, transitions, and sequencing
  • Social media strategy: platform behaviour, content planning, and audience engagement

Who is this Course for?

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Content Creators

who want to elevate the quality and intentionality of their visual storytelling

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Marketing professionals

who produce visual content for their organisation and want it to connect more deeply with their audience

Photographers and videographers

who want to take their craft further with a structured, professional approach to content creation

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Course

Curriculum

( 01 )

The Role of Visual Content in Social Media

Understand how images and videos perform across platforms, and what it takes to create visuals that genuinely resonate.

  • How visual content behaves differently on Instagram vs. TikTok
  • Types of visual content: product, lifestyle, and behind-the-scenes
  • Matching your photographic style to platform expectations
  • Understanding formats: feed posts, reels, and short-form video

( 02 )

Brand, Audience & Visual Direction

Great content always starts with knowing who you're talking to, and what you want them to feel.

  • Defining brand identity through visuals
  • Understanding your target audience and their social media habits
  • What makes an image meaningful: emotion vs. aesthetics
  • Capturing context and story within a single frame

( 03 )

Photography Techniques with Leica

Get hands-on with Leica cameras and learn the core technical and creative skills that underpin great photography.

  • Introduction to Leica cameras: types, functions, and controls
  • Manual settings: ISO, aperture, shutter speed, and white balance
  • Composition theory: building the frame, camera angles, and key subject placement
  • Lighting: working with natural and available light
  • Situational awareness, learning to spot and capture meaningful moments

( 04 )

Shot Planning & Visual Story Direction

Before the camera comes out, a great shot is already planned. Learn how to approach every shoot with purpose.

  • Defining your story and purpose before you shoot
  • Aligning your visuals to your content goals
  • The content workflow: Plan → Shoot → Edit → Post
  • Consent, public shooting boundaries, and copyright awareness in practice

( 05 )

Guided Visual Study at Leica Galerie Singapore

Spend the morning at the Leica Galerie — one of Singapore's most distinctive photography spaces — studying how professional visual storytelling works up close.

  • Leica's legacy and approach to documentary and artistic photography
  • Gallery walk: observing composition, lighting, and emotional impact in professional work
  • Interpreting narrative from images, what the photographer chose to include, and why

( 06 )

Photography & Videography in Action

Take everything you've learned into a guided hands-on shoot, applying the Leica approach to visual storytelling in a real environment.

  • Capturing hero shots and supporting visuals
  • Videography: shot sequencing, camera movement, and framing for social media
  • Shooting for vertical platforms: reels, stories, and short-form video
  • Visual communication: matching your visuals to your message

Course

Intake

March

April

May

All

Weekdays

Weekends

WEEKENDS

Every Saturdays

7 Mar, 14 Mar, 21 Mar

Class Timing:

9:00 AM - 6:00 PM

Class Location:

#02-12/13 TripleOne Somerset (Somerset MRT)

APPLY NOW

WEEKDAYS

Every Tuesdays

24 Feb, 3 Mar, 10 Mar

Class Timing:

9:00 AM - 6:00 PM

Class Location:

#02-12/13 TripleOne Somerset (Somerset MRT)

APPLY NOW

Meet Our

Trainers

Step into our classes led by skilled creators and industry pioneers, passionate about the craft.

Courses Fee
&
Government

Subsidies

Pay less with government subsidies

1. Registration Type
2. Select Your Status

Singapore Citizens (40 years & above)

Eligible for 70% Subsidy

Singapore Citizens (Below 40) & PR

Eligible for 50% Subsidy

Foreigner

Standard Full Fee

Custom solutions for your team

Submit your request, and we’ll prepare a personalized offer for you. One of our representatives will contact you to answer any questions and provide you with the best possible terms.

Estimated Fee

Course Fee
$1,032.00
With GST (9%)
$1,124.88
70% Subsidy
– $722.40
Nett Fee
$402.48

Pay Less With:

SkillsFuture
UTAP
PSEA
Thank you! Your submission has been received!
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SkillsFuture Credits:

All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.

UTAP Funding:

In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped at $500 per year).

PSEA:

All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.

Earn Your

Certificate

🎓

Hustle Certificate of Completion

Validate your newly acquired skills in Generative AI tools and prompt engineering.

🏛

WSQ Statement of Attainment

An official document recognized by employers and government bodies in Singapore.

🚀

Boost Your Resume

Demonstrate practical AI expertise to potential employers and expand your professional network.

Hustle Certificates - WSQ Statement of Attainment and Certificate of Completion

How This Course

Can Help Companies

Produce higher-quality brand content in-house

teams trained in the Leica approach to visual storytelling produce photography and videography that looks and feels genuinely premium

Drive stronger social media performance

content built on platform strategy, audience understanding, and editorial storytelling consistently outperforms generic output in reach and engagement

Build a more coherent visual brand identity

when your team shoots and edits with a clear brand direction in mind, every piece of content strengthens your overall brand presence

Develop more versatile creative communicators

visual storytelling skills translate directly into stronger marketing, communications, and brand-building capabilities across the board

Helping Teams Across Industries

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FAQ

Do I need prior photography experience?

×

None required. The course starts from the very foundations of seeing and capturing, and is designed to be accessible for beginners while still offering depth for those with some experience.

Will I learn both photography and videography?

×

Yes, both are covered in equal depth across the three days, from shooting techniques all the way through to editing and publishing finished content.

Will there be a visit to Leica Galerie Singapore?

×

Yes, a day of the course will involve a visit to Leica Galerie Singapore, combining a guided visual study of professional photography with a hands-on shooting session on location.

What cameras will be used in the course?

×

You'll be shooting with professional Leica camera equipment during the course. You're also welcome to bring your own camera if you have one.

How long is the course?

×

The workshop runs over 3 days (24 hours total). We offer both weekday and weekend intakes to suit your schedule.

Is the course fee SkillsFuture claimable?

×

Yes! Singaporeans aged 25 and above can use their SkillsFuture Credits to offset the course fee.

Book a Call

With Our Team.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Leica Visual Storytelling

Pay less with SkillsFuture Credits, UTAP and PSEA

Training Provider:

Hustle Institute (202001524G)

Course Duration:

24 Hours

Funding Validity:

25/01/2024 - 22/11/2027

Module:

Content Creation for Marketing (TGS-2024041745)

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