Course background

Course

Industry Series

LEICA CONTENT CREATION

Shoot, edit & publish scroll-stopping content for your brand, guided by Leica's iconic approach to visual storytelling.

‍

About the

Course

Good content isn't just a nice-looking post. It's a story your audience stops scrolling for.

For over a century, Leica has been the camera of choice for the world's most celebrated photographers, not because of what it looks like, but because of how it makes you see. In this 3-day course, Hustle and Leica Akademie Singapore bring that way of seeing to the content you create for your brand.

You'll learn to photograph with intention, film short videos that flow as a story, edit your photos and clips into polished visuals, and plan content with a clear sense of brand, audience and purpose. Every skill builds towards one goal: creating work that is engaging, considered and shareable across social platforms.

By the end, you'll have a simple workflow from capture to final post, and the know-how to measure whether your content is actually working.

Some of the topics covered in this course include:

  • Visual storytelling through composition, angles and shot sizes
  • Frame within a Frame, Leading Lines, Rule of Thirds and Symmetry
  • Camera settings, functions and lighting fundamentals
  • Storyboarding and purposeful camera movement for video
  • Editing photos and videos for social platforms
  • Planning content around brand, audience and intent
  • Using KPIs to evaluate the impact of your content

Who is this Course for?

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Content Creators

who want to elevate the quality and intentionality of their visual storytelling

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Marketing professionals

who produce visual content for their organisation and want it to connect more deeply with their audience

Photographers and videographers

who want to take their craft further with a structured, professional approach to content creation

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Caught in the

Hustle.

Get a glimpse of the Hustle experience through the lens of our students.

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Course

Curriculum

( 01 )

Photography Techniques

Learn to see like a photographer, and build every frame with purpose.

  • Visual storytelling through thoughtful composition
  • Work with angles and shot sizes to shape perspective
  • Apply Frame within a Frame, Leading Lines, Rule of Thirds and Symmetry
  • Camera settings and functions
  • Understand lighting fundamentals

( 02 )

Videography Techniques

Turn moments into motion, and short clips into a story that holds attention.

  • Storytelling through motion and sequence
  • Develop ideas through storyboarding and visual planning
  • Apply camera movement (Pan, Tilt, Pedestal, Dolly) with purpose
  • Capture purposeful clips to build a cohesive visual story

( 03 )

Editing & Post-Production

Polish your photos and clips into clean, intentional visuals ready to publish.

  • Refine images through exposure, contrast, colour and framing
  • Edit video through trimming, sequencing and transitions
  • Create clean, intentional visuals for social platforms
  • Understand a simple workflow from capture to final output

( 04 )

Content Creation & Social Media Application

Put it all together into content that serves your brand, and know how to tell if it's working.

  • Plan content with clarity of brand, audience and intent
  • Adapt visuals across platforms with purpose
  • Create work that is engaging, considered and shareable
  • Understand Key Performance Indicators (KPIs) to evaluate impact

Course

Intake

March

April

May

All

Weekdays

Weekends

WEEKENDS

Every Saturdays

7 Mar, 14 Mar, 21 Mar

Class Timing:

9:00 AM - 6:00 PM

Class Location:

#02-12/13 TripleOne Somerset (Somerset MRT)

APPLY NOW

WEEKDAYS

Every Tuesdays

24 Feb, 3 Mar, 10 Mar

Class Timing:

9:00 AM - 6:00 PM

Class Location:

#02-12/13 TripleOne Somerset (Somerset MRT)

APPLY NOW

Meet Our

Trainers

Step into our classes led by skilled creators and industry pioneers, passionate about the craft.

Courses Fee
&
Government

Subsidies

Pay less with government subsidies

1. Registration Type
2. Select Your Status

Singapore Citizens (40 years & above)

Eligible for 70% Subsidy

Singapore Citizens (Below 40) & PR

Eligible for 50% Subsidy

Foreigner

Standard Full Fee

✱

Custom solutions for your team

Submit your request, and we’ll prepare a personalized offer for you. One of our representatives will contact you to answer any questions and provide you with the best possible terms.

Estimated Fee

Course Fee
$1,032.00
With GST (9%)
$1,124.88
70% Subsidy
– $722.40
Nett Fee
$402.48

Pay Less With:

SkillsFuture
UTAP
PSEA
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SkillsFuture Credits:

All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.

UTAP Funding:

In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped at $500 per year).

PSEA:

All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.

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Earn Your

Certificate

🎓

Hustle Certificate of Completion

Join thousands of Hustle graduates with a professionally issued certificate that showcases your commitment to continuous improvement and professional growth.

🏛

WSQ Statement of Attainment

A nationally recognised credential that validates your workplace skills and competencies.

🚀

Digital Certificate Authentication

Every Hustle certificate is uniquely authenticated and verifiable online, making it easy to share on LinkedIn, your resume, and professional profiles.

Hustle Certificates - WSQ Statement of Attainment and Certificate of Completion
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How This Course

Can Help Companies

Produce higher-quality brand content in-house

teams trained in the Leica approach to visual storytelling produce photography and videography that looks and feels genuinely premium

Drive stronger social media performance

content built on platform strategy, audience understanding, and editorial storytelling consistently outperforms generic output in reach and engagement

Build a more coherent visual brand identity

when your team shoots and edits with a clear brand direction in mind, every piece of content strengthens your overall brand presence

Develop more versatile creative communicators

visual storytelling skills translate directly into stronger marketing, communications, and brand-building capabilities across the board

Helping Teams Across Industries

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FAQ

Do I need prior photography experience?

×

None required. The course starts from the very foundations of seeing and capturing, and is designed to be accessible for beginners while still offering depth for those with some experience.

Will I learn both photography and videography?

×

Yes, both are covered in equal depth across the three days, from shooting techniques all the way through to editing and publishing finished content.

Will there be a visit to Leica Galerie Singapore?

×

Yes, a day of the course will involve a visit to Leica Galerie Singapore, combining a guided visual study of professional photography with a hands-on shooting session on location.

What cameras will be used in the course?

×

You'll be shooting with professional Leica camera equipment during the course. You're also welcome to bring your own camera if you have one.

How long is the course?

×

The workshop runs over 3 days (24 hours total). We offer both weekday and weekend intakes to suit your schedule.

Is the course fee SkillsFuture claimable?

×

Yes! Singaporeans aged 25 and above can use their SkillsFuture Credits to offset the course fee.

Book a Call

With Our Team.

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Oops! Something went wrong while submitting the form.

Leica Content Creation

Pay less with SkillsFuture Credits, UTAP and PSEA

Training Provider:

Hustle Institute (202001524G)

Course Duration:

24 Hours

Funding Validity:

25/1/2024 - 22/11/2027

Apply now
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