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The best writing doesn't just inform. It makes people feel something.
In a world where everyone is publishing, the stories that cut through are the ones that are deeply, unmistakably human. They find the person behind the news, the emotion behind the issue, the detail that makes a reader pause and think, "that's exactly it."
Rice Media has been doing this for years. Their stories on Singaporean life, identity, culture, and society don't just generate traffic, they generate conversation. And in this 2-day workshop, they're opening up the playbook.
You'll learn how to identify the human angle hiding inside everyday events, craft narrative hooks that pull readers in from the first line, structure stories with emotional arc and clarity, and adapt your writing for the digital formats that matter today, from social media captions to short-form video concepts.
This isn't a journalism course. It's a writing workshop for anyone who wants to tell stories that actually land.
who want to move beyond surface-level posts and tell stories that genuinely connect
who write brand stories, campaigns, and copy.
looking to sharpen their narrative craft with real-world editorial guidance
( 01 )
The Rice Media Approach to Human Storytelling
Understand what makes a story truly resonate, and why the human angle is always the most powerful one.
( 02 )
Finding Your Story Idea
The hardest part of writing isn't the writing, it's knowing what to write about. Learn how to spot the story hiding in plain sight.
( 03 )
Crafting Your Hook & Opening
You have seconds to earn a reader's attention. Learn how to make every first line count.
( 04 )
Story Structure & Emotional Arc
A story without structure is just information. Learn how to build narrative tension, momentum, and payoff.
( 05 )
Writing for Digital Platforms
A great story needs to reach its audience in the right format. Learn how to adapt your narrative writing for the platforms people actually use.
( 06 )
From Story to Screen
Written stories and video stories share the same DNA. Learn how to translate your narrative into a short-form video concept.
March
April
May
All
Weekdays
Weekends
WEEKDAYS
24 Feb, 3 Mar, 10 Mar
Class Timing:
9:00 AM - 6:00 PM
Class Location:
#02-12/13 TripleOne Somerset (Somerset MRT)
WEEKENDS
7 Mar, 14 Mar, 21 Mar
Class Timing:
9:00 AM - 6:00 PM
Class Location:
#02-12/13 TripleOne Somerset (Somerset MRT)
WEEKDAYS
24 Feb, 3 Mar, 10 Mar
Class Timing:
9:00 AM - 6:00 PM
Class Location:
#02-12/13 TripleOne Somerset (Somerset MRT)
Step into our classes led by skilled creators and industry pioneers, passionate about the craft.
Pay less with government subsidies
Singapore Citizens (40 years & above)
Eligible for 70% Subsidy
Singapore Citizens (Below 40) & PR
Eligible for 50% Subsidy
Foreigner
Standard Full Fee
Submit your request, and we’ll prepare a personalized offer for you. One of our representatives will contact you to answer any questions and provide you with the best possible terms.
Pay Less With:
SkillsFuture Credits:
All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
UTAP Funding:
In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped at $500 per year).
PSEA:
All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.
Hustle Certificate of Completion
Validate your newly acquired skills in Generative AI tools and prompt engineering.
WSQ Statement of Attainment
An official document recognized by employers and government bodies in Singapore.
Boost Your Resume
Demonstrate practical AI expertise to potential employers and expand your professional network.
storytelling techniques produce brand communication that goes beyond information delivery and creates genuine emotional connection with your audience
teams trained in human-centred writing produce content that feels real, not corporate, which builds trust and loyalty
narrative-driven social media posts, articles, and campaigns consistently outperform generic content in engagement and shareability
the principles of clear structure, human perspective, and purposeful writing apply to emails, reports, presentations, and pitches just as much as content
Helping Teams Across Industries
Do I need writing experience to join?
×Not at all. The workshop welcomes beginners and experienced writers alike. You'll be guided step by step — from finding your story idea to writing and presenting a finished piece.
Is this a journalism course?
×No. This is a narrative storytelling and content creation workshop, not a journalism training programme. The focus is on human-centred writing for digital platforms, social media, blogs, and short-form video.
Will I produce my own piece of writing during the course?
×Yes. You'll develop your own short narrative story based on a real-world topic or current affairs theme, and explore how it can be adapted into a short video storytelling concept.
Who are the trainers?
×This course is delivered in partnership with Rice Media, one of Singapore's most respected independent media publications, bringing their editorial expertise directly into the classroom alongside Hustle's content specialists.
How long is the course?
×The workshop runs over 2 days (16 hours total). We offer both weekday and weekend intakes to suit your schedule.
Is the course fee SkillsFuture claimable?
×Yes! Singaporeans aged 25 and above can use their SkillsFuture Credits to offset the course fee.
