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Anyone can post. Not everyone can make people stop scrolling.
The difference between content that gets ignored and content that gets shared, saved, and talked about isn't luck, it's craft. And there's no better place to learn that craft than from one of Singapore's most influential digital media brands.
In this exclusive 3-day masterclass, the team behind Rice Media, some of Singapore's sharpest, most culturally resonant stories, partners with Hustle to bring their editorial playbook directly to you. You'll learn how Rice approaches storytelling, ideation, and content strategy, and walk away with the practical skills to create social media content that is engaging, authentic, and built to perform.
From writing hooks that demand attention to shooting and editing videos that land, this course covers the full content creation pipeline, end to end, hands-on, and grounded in real-world practice.
This isn't a lecture. It's a masterclass.
who want to take their craft to the next level with professional-grade storytelling skills
looking to build stronger, more resonant content strategies for their organisations
who want to translate their skills for digital and social media platforms
( 01 )
The Rice Media Approach to Storytelling
Learn how one of Singapore's most-read digital media brands thinks about content, and what separates a story worth telling from one that gets scrolled past.
( 02 )
Ideation & Content Strategy
Consistency is the hardest part of content creation. Learn how to build a system that keeps the ideas flowing.
( 03 )
Copywriting & Journalism for Social Media
Words matter, especially in the first three seconds. Learn how to write with the precision and punch of a professional journalist.
( 04 )
Social Media Analytics & Platform Strategy
Data tells you what's working. Learn to read it, and use it to make better content decisions.
( 05 )
Storyboarding, Videography & Production
From idea on paper to camera rolling, learn how to plan and shoot social media video content like a pro.
( 06 )
Video Editing with CapCut
Learn to edit your footage into a polished, publish-ready video — then put everything to the test in a live creation challenge.
March
April
May
All
Weekdays
Weekends
WEEKDAYS
24 Feb, 3 Mar, 10 Mar
Class Timing:
9:00 AM - 6:00 PM
Class Location:
#02-12/13 TripleOne Somerset (Somerset MRT)
WEEKENDS
7 Mar, 14 Mar, 21 Mar
Class Timing:
9:00 AM - 6:00 PM
Class Location:
#02-12/13 TripleOne Somerset (Somerset MRT)
WEEKDAYS
24 Feb, 3 Mar, 10 Mar
Class Timing:
9:00 AM - 6:00 PM
Class Location:
#02-12/13 TripleOne Somerset (Somerset MRT)
Step into our classes led by skilled creators and industry pioneers, passionate about the craft.
Pay less with government subsidies
Singapore Citizens (40 years & above)
Eligible for 70% Subsidy
Singapore Citizens (Below 40) & PR
Eligible for 50% Subsidy
Foreigner
Standard Full Fee
Submit your request, and we’ll prepare a personalized offer for you. One of our representatives will contact you to answer any questions and provide you with the best possible terms.
Pay Less With:
SkillsFuture Credits:
All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
UTAP Funding:
In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped at $500 per year).
PSEA:
All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.
Hustle Certificate of Completion
Validate your newly acquired skills in Generative AI tools and prompt engineering.
WSQ Statement of Attainment
An official document recognized by employers and government bodies in Singapore.
Boost Your Resume
Demonstrate practical AI expertise to potential employers and expand your professional network.
content built on storytelling principles and platform strategy performs better, attracts more followers, and converts more effectively
in-house capability means fewer briefs, faster turnarounds, and a fraction of the production cost compared to outsourcing
teams who understand what makes audiences stop, watch, and share will produce marketing that lands instead of getting ignored
brands that show up consistently with sharp, relevant content build stronger community, greater trust, and long-term brand equity
Helping Teams Across Industries
Do I need prior content creation experience?
×None required. Whether you're just starting out or already creating content regularly, this course is designed to provide value at every level.
What platforms does the course cover?
×The course focuses on Instagram Reels, TikTok, and YouTube, covering platform-specific strategies, algorithms, and content formats for each.
Is this course hands-on?
×Expect practical exercises, real-time feedback, and a live content creation challenge where you'll plan, shoot, and edit your own social media content from scratch during the workshop.
Who are the trainers?
×This masterclass is led jointly by Rice Media's editorial team, who have crafted some of Singapore's most impactful digital stories, and Hustle's content specialists, who are experienced in visual storytelling, videography, and social media marketing.
How long is the course?
×The workshop runs over 3 days (24 hours total). We offer both weekday and weekend intakes to suit your schedule.
Is the course fee SkillsFuture claimable?
×Yes! Singaporeans aged 25 and above can use their SkillsFuture Credits to offset the course fee.
