Course background

Course

Media & Marketing

THE LINKEDIN PLAYBOOK

Build a LinkedIn presence that gets you noticed. Learn to optimise your profile, create compelling content & grow the right network to unlock career and business opportunities.

About the

Course

Made for professionals, founders, and business owners who want to build a stronger personal brand and create more opportunities through LinkedIn.

This course shows you how to build a LinkedIn presence that gets you noticed, builds credibility, and attracts the right people.

Across 7 hands-on modules, you’ll learn how to define your positioning, optimise your profile, create compelling content, grow a relevant network, and reach out to the right people in a more meaningful way.

You’ll apply what you learn directly to your own LinkedIn profile through practical exercises, live feedback, and proven frameworks.

By the end of the course, you’ll leave with a stronger personal brand, an optimised profile, a better network, and a repeatable system for creating content and generating opportunities on LinkedIn.

Some of the topics covered in this workshop include:

  • ⁠Understanding personal branding and how LinkedIn can create career and business opportunities
  • Defining your ideal audience, positioning, offer, credibility, and social proof
  • Optimising your profile photo, banner, headline, About, Experience, and Featured sections
  • Creating content using the Identity, Insights & Industry (3I) framework
  • Structuring LinkedIn posts that capture attention, demonstrate expertise, and drive action
  • Building a sustainable content system and using AI to accelerate first drafts
  • Finding and connecting with your ideal customers and target audience
  • Growing a relevant, high-quality professional network
  • Crafting outreach messages that start genuine conversations
  • Using LinkedIn for lead generation, recruitment, partnerships, and business development
  • Learning from success stories of people who have applied these frameworks on LinkedIn
  • Building a repeatable LinkedIn personal branding system you can continue using after the course

Who is this Course for?

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Founders & Business Owners

who want to build authority, grow their network, and turn LinkedIn into a channel for leads, partnerships, and opportunities.

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Working Professionals

who want to build their personal brand, grow their credibility, and become known for their expertise on LinkedIn.

Job Seekers

who want to stand out to recruiters, strengthen their professional credibility, and unlock more career opportunities through LinkedIn.

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Caught in the

Hustle.

Get a glimpse of the Hustle experience through the lens of our students.

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Course

Curriculum

( 01 )

The Power of Personal Branding

Understand why your personal brand matters, and how LinkedIn can become a platform for building visibility, credibility, trust, and opportunities.

  • Understand what personal branding really means
  • Learn how visibility and credibility influence professional opportunities
  • Explore how LinkedIn can support career and business growth
  • Learn from real-world personal branding success stories
  • Identify what you want LinkedIn to help you achieve

( 02 )

Finding Your Positioning

Before creating content, get clear on what you want to be known for, who you want to reach, and why they should pay attention to you.

  • Identify your ideal audience and the people you want to attract
  • Define what you do, who you help, and the value you provide
  • Clarify your personal brand positioning
  • Identify the experience, achievements, and results that build your credibility
  • Develop the social proof that supports your positioning

( 03 )

Building a High-Converting LinkedIn Profile

Turn your LinkedIn profile from a digital résumé into a personal brand that communicates who you are and why you matter within seconds.

  • Optimise your profile photo and banner
  • Write a stronger LinkedIn headline
  • Build an About section that communicates your positioning and credibility
  • Improve your Experience section
  • Strengthen the overall consistency of your personal brand
  • Position yourself with greater authority and professionalism

( 04 )

Turning Your Profile Into a Conversion Funnel

A strong profile shouldn't simply tell people who you are. It should help them understand what you can do for them — and what they should do next.

  • Build a Featured section that showcases your strongest work
  • Highlight services, case studies, results, and social proof
  • Increase confidence among potential customers, employers, or partners
  • Create a clearer call to action
  • Design the journey from profile visit → interest → enquiry

( 05 )

Building Influence Through Content

Learn what to post, how to structure your ideas, and how to consistently turn your knowledge and experiences into content people want to read.

  • Create content using the 3 I's Framework
  • Identify content ideas from your own experiences and expertise
  • Turn lessons, observations, and opinions into LinkedIn stories
  • Structure posts to capture attention and keep readers engaged
  • Demonstrate expertise without sounding overly promotional
  • Develop a repeatable content creation process
  • Use AI to accelerate first drafts while keeping your own voice and perspective

( 06 )

Outreach, Networking & Opportunities

Great content helps people discover you. Great networking helps you reach the people who matter.

Learn how to intentionally build your network and start conversations without relying on generic, spammy outreach.

  • Find the right people using LinkedIn Search
  • Identify ideal customers, employers, collaborators, and partners
  • Grow a relevant, high-quality professional network
  • Write personalised connection and outreach messages
  • Start genuine conversations with new connections
  • Use LinkedIn strategically for lead generation
  • Explore applications for recruitment, partnerships, and business development
  • Learn from outreach examples that have generated real opportunities

Course

Intake

March

April

May

All

Weekdays

Weekends

WEEKENDS

Every Saturdays

7 Mar, 14 Mar, 21 Mar

Class Timing:

9:00 AM - 6:00 PM

Class Location:

#02-12/13 TripleOne Somerset (Somerset MRT)

APPLY NOW

WEEKDAYS

Every Tuesdays

24 Feb, 3 Mar, 10 Mar

Class Timing:

9:00 AM - 6:00 PM

Class Location:

#02-12/13 TripleOne Somerset (Somerset MRT)

APPLY NOW

Meet Our

Trainers

Step into our classes led by skilled creators and industry pioneers, passionate about the craft.

Courses Fee
&
Government

Subsidies

Pay less with government subsidies

1. Registration Type
2. Select Your Status

Singapore Citizens (40 years & above)

Eligible for 70% Subsidy

Singapore Citizens (Below 40) & PR

Eligible for 50% Subsidy

Foreigner

Standard Full Fee

Custom solutions for your team

Submit your request, and we’ll prepare a personalized offer for you. One of our representatives will contact you to answer any questions and provide you with the best possible terms.

Estimated Fee

Course Fee
$1,032.00
With GST (9%)
$1,124.88
70% Subsidy
– $722.40
Nett Fee
$402.48

Pay Less With:

SkillsFuture
UTAP
PSEA
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SkillsFuture Credits:

All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.

UTAP Funding:

In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped at $500 per year).

PSEA:

All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.

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Earn Your

Certificate

🎓

Hustle Certificate of Completion

Join thousands of Hustle graduates with a professionally issued certificate that showcases your commitment to continuous improvement and professional growth.

🏛

WSQ Statement of Attainment

A nationally recognised credential that validates your workplace skills and competencies.

🚀

Digital Certificate Authentication

Every Hustle certificate is uniquely authenticated and verifiable online, making it easy to share on LinkedIn, your resume, and professional profiles.

Hustle Certificates - WSQ Statement of Attainment and Certificate of Completion
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How This Course

Can Help Companies

Expand Your Company's Organic Reach

Equip employees with a practical system for creating useful, authentic LinkedIn content that can extend the organisation's visibility beyond its corporate page.

Build More Visible Industry Experts

Help employees develop stronger professional profiles and communicate their expertise more effectively, strengthening both individual and organisational credibility.

Strengthen Business Development & Partnerships

Teach teams how to identify the right people, build relevant professional networks, and start better conversations with potential customers, partners, and collaborators.

Support Recruitment & Employer Branding

A stronger employee presence on LinkedIn can help organisations showcase their people, expertise, culture, and opportunities to a wider professional audience.

Helping Teams Across Industries

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FAQ

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Book a Call

With Our Team.

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The LinkedIn Playbook

Pay less with SkillsFuture Credits, UTAP and PSEA

Training Provider:

Hustle Institute (202001524G)

Course Duration:

16 Hours

Funding Validity:

23/01/2026 - 22/01/2028

Module:

Strategic Branding (TGS-2026061560)

Apply now
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